Content Marketing
Attract and retain your ideal audience with content they seek.
Elevate the Conversation and Close the Deal
Content marketing is a strategic approach to creating and distributing relative, thought-provoking content that answers people’s questions in a format of their choice – be it educational articles, infographics, newsletters, videos, or podcasts.
Content marketing is not about your brand, products, or services. It’s about your audience. What is important to them?
As part of an integrated marketing strategy, content marketing works in conjunction with other digital tactics like SEO, social media marketing, and email marketing. These are the distribution vehicles that put content in front of your target audience, expanding your reach and strengthening your brand.
At DirectiveGroup, we focus on creating compelling, stimulating content that gets our clients discovered by the right audience and drives profitable customer action.
69% of B2B companies have a documented content marketing strategy that produces greater
success than those without.
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LEADS WITH CONTENT MARKETING
In terms of generating leads, content marketing is 3 times more efficient than outbound marketing. Yet, many marketers struggle to execute a successful content marketing campaign.
To deliver real impact, your content must be:
- made for a specific audience
- educational not promotional
- consistently distributed
- drive profitable customer action
These are the components of a custom integrated marketing strategy – an actionable plan that outlines the process and defines goals and KPIs to ensure your success.
Strategic Approach to Content Marketing
A lot goes into planning, executing, and optimizing content marketing campaigns. Doing so without a clear strategy is the main culprit of low performance.
Research & Competitive Analysis
deep-dive into your industry, target audience and competition
Content Marketing Strategy
Align business objectives with goals and KPIs
Content Creation
Set up a content calendar, develop copy
Approach
Analysis & Reporting
Keep you up-to-date on campaign performance
Campaign Optimization
Track data to determine the optimal messaging and distribution methods
Content Outreach
Disseminate content through various distribution channels
Approach
Research & Competitive Analysis
Deep-dive into your industry, target audience, and competition
Content Marketing Strategy
Align business objectives with goals and KPIs
Content Creation
Set up a content calendar, develop copy
Content Outreach
Disseminate content through various distribution channels
Campaign Optimization
Track data to determine the optimal messaging and distribution methods
Analysis & Reporting
Keep you up-to-date on campaign performance
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
Are Your Customers Content with Your Content?
Let our digital marketing team create and execute a custom content strategyto build your brand authority, strengthen customer relationships, retain more clients and increase profits.