Reputation Management
Turn satisfied customers into advocates for your most valuable asset: your brand.
Make a Good First Impression – a Great Lasting One!
Every marketer knows that your brand’s reputation is crucial for success because “People do business with people they know, like and trust.”
The importance of actively managing your reputation is amplified in the digital landscape where consumer reviews are easily and instantly shared and accessible globally. Consider these three facts:
- 85% of people trust online reviews as much as personal recommendations
- 3 out of 4 people trust a company more if it has positive reviews
- 60% of people say a negative review made them not want to work with a business
An effective strategy will help you leverage positive feedback and address concerns before they do damage. It also offers valuable insight into the wants and needs of your customers.
At DirectiveGroup, we provide reputation management programs that acquire, monitor, analyze and respond to, not just reviews, but more importantly to the people who are expressing their experience. In doing so, we create more opportunities for your business and drive a better Return On Investment.
Ask and You Shall Receive
85% of customers are willing to leave reviews
Listen and Learn
our reputation management program
- Active acquisition program to gather new reviews at appropriate points in your customer interaction process, usually at the completion of a transaction.
- Negative sentiment clean-up for poor online reviews, mediation service to help you change outcomes, and – if appropriate – request updates to reviews that were less than stellar.
- Retroactive review gathering from previous customers to build out your volume of online reviews.
- Management of review placements on websites your prospects trust most.
- Active, real-time problem-solving processes are in place for negative responses to review requests, to help prevent or mitigate the worst reviews that are submitted about your business.
- Multi-location review acquisition management to help you gather reviews for your most important physical locations.
- Monthly or quarterly reporting and trend analysis so data gathered is actionable.
Strategic Approach to Reputation Management Success
A lot goes into planning, executing, and optimizing a reputation management program. Doing so without a clear strategy is the main culprit of low performance.
Research & Competitive Analysis
Deep-dive into your industry, target audience and competition
Reputation Management Strategy
Align business objectives with goals and KPIs
Approach
Analysis & Reporting
Keep you up-to-date on program performance
Program Implementation
Acquire, monitor, analyze and respond
Approach
Research & Competitive Analysis
Deep-dive into your industry, target audience and competition
Reputation Management Strategy
Align business objectives with goals and KPIs
Program Implementation
Acquire, monitor, analyze and respond
Analysis & Reporting
Keep you up-to-date on program performance
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
Build a Stronger Brand by Actively Seeking and Managing Customer Feedback
As part of your integrated marketing strategy, Reputation Management program is designed to build customer trust and gain critical knowledge to strengthen customer relationships.