Primary Research
Drive above-market growth by translating insights into concrete initiatives.
Take the Guesswork Out of Decision Making
What is driving competition in your industry? How is it likely to change? Why do customers choose you over competitors or not? Are these the right questions?
The right answers to the right questions may be your most valuable competitive advantage.
Primary research helps you uncover patterns and insights that enable you to make informed business decisions. This fundamental data enables innovation and helps you discover the most promising sources of growth, develop successful products, and communicate effectively with your target audience.
At DirectiveGroup, we use primary research to significantly boosts your marketing efforts with effective value propositions, better market segmentation, and integrated digital marketing tactics.
Listen Carefully
Don’t let speculations and a few observations direct your strategy. Discover actionable insights with our cost-efficient, responsive and innovative primary research techniques.
We employ a range of qualitative and quantitative approaches and advanced analytics solutions to develop a deep understanding of customer insights. Focus groups, one-on-one interviews, and online community management are just some of the qualitative techniques that we use to generate valuable data.
Seek to Understand
We use big data and predictive, descriptive and prescriptive analytical tools to generate accurate insights.
- Descriptive analysis tells you “what has happened” in the past.
- Predictive analysis accurately predicts the events in the future, which can impact your business significantly.
- Prescriptive analysis answers “what should you do next?” to mitigate the risks and grow your business above-market rate.
Discover the Best Drivers of Customer Loyalty
DirectiveGroup’s primary research services go beyond generating insights. We create an action plan with a series of steps that can help you do the following:
- Develop the capability to retain high-value customers more efficiently and profitably
- Implement the organizational changes – from CXOs to the frontline staff- that are necessary to drive business growth
- Help you discover pricing strategies which can improve your bottom line as well as market share
- Identify new opportunities and promising sources of income for your business
- Increase your return on marketing investment significantly by freeing up your marketing resources and reinvesting the savings to deliver a better top line
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
Make Informed Marketing Decisions
The amount of data, tactics, and approaches the marketers have to face daily increases the need for a strategic partner. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team.