Artificial Intelligence

Accelerate business revenue growth by incorporating artificial intelligence tools into the marketing/sales funnel.

EMBRACE AND UTILIZE NEW TECHNOLOGY

The digital world is experiencing disruption and transformation, driven in part by new generative artificial intelligence technologies. As your B2B or B2C company seeks to adapt, you are on a mission to understand how to change and in which directions to shift to best serve your customers. It’s not enough to know about the possibilities of AI functionalities, you need mastery over these tools to stay above the competition — yesterday.

At DirectiveGroup, our team knows how to steer you toward the right path in embracing and utilizing AI. Start the journey with us by exploring the ways that innovative technology affects the marketing/sales funnel. Then let’s connect and begin a conversation about developing a strategic plan that accelerates your use of AI in your company to position you for industry leadership.

When deploying AI, whether you focus on top-line growth or bottom-line profitability, start with the customer and work backward.

– Rob Garf, vice president and general manager, Salesforce Retail

AI TOUCHES EVERY POINT OF THE MARKETING/SALES FUNNEL

Top of the Funnel: AI Tools Create Customer Awareness and Bring More Attraction to Your B2B Company

Brand Awareness: Clarify and amplify your brand voice for stronger connections with prospective customers by having AI sift through incredible amounts of data and information.

SEO Optimization: Boost your exposure by using AI tools to analyze keywords, track rankings, and generate specific content for search engines.

Advertising Tactics: Improve your ads with AI technology. Start with tools that focus on ad placement and bidding strategies, and then continue the creative process by having AI generate and test different ads to see which ones perform best.

Content Personalization: Grab your target customer’s attention by contributing to ideas for website copy, emails, and other content that matches their behavior and preferences. AI can also boost awareness of your company by recommending products, services, and content to potential clients based on their past online activity.

Middle of the Funnel: AI Technology Nurtures the Client Relationship and Keeps Customers Engaged

Chatbots and Virtual Assistants: AI-powered chatbots can handle customer questions, provide support, and guide visitors to your website. Additionally, AI assists with lead qualification by gathering information from online inquirers and passing relevant details to your sales team.

Predictive Analytics: Streamline your lead scoring and customer segmentation processes by using AI technology to analyze customer data, predict conversions, and segment leads according to their engagement and purchase patterns.

Marketing Automation: Stay engaged with current and potential clients by automating email campaigns, social media posts, and other marketing activities and relying on AI to predict when to send follow-up communications based on user engagement.

Bottom of the Funnel: Experience More Conversions and Sales with AI Tools

Sales Enablement: AI technology assists CRM systems to give your sales team better insights, next steps of action, and automated data entry. Such tools can also help with overall planning and resource allocation as sales trends and outcomes are better analyzed.

LET DIRECTIVEGROUP BE YOUR PARTNER IN NAVIGATING AI DEVELOPMENT

As AI technology continues to shift and change, our experienced team of digital marketers and MBA strategists is here to help you navigate each challenge. Whether you are looking to automate customer feedback today or analyze current client behavior for tomorrow, we offer insights into the best tools to use for your B2B company’s sales funnel. Additionally, as we look forward to future AI development homing in on behavioral and emotional technology, we are ready to help you streamline existing practices with automation to remain at the forefront of business growth.

The Right Partner Can Make All the Difference

The amount of data, tactics, and approaches the marketers have to face daily increases the need for a strategic partner. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team.