In this episode of Actionable Marketing In Minutes we talk about websites, mobile applications, and how they both work to propel your business forward.
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Problem:
Your website is the foundation of your online marketing strategy and is as important as any salesperson in your organization. It is a critical interface to your company and can easily become the main driver of new leads and sales. But success doesn’t end there. Mobile applications are an incredible way to take advantage of the explosive growth in m-commerce, increase your brand exposure, and deliver the services your customers are looking for. Mobile apps provide a unique, ever-present connection to your customers through their mobile devices.
Whether you need a focused, lead-generating landing page, a microsite, or a full-featured website, we can provide you with the most effective web solution for your business. Not only that, we design applications that are friendly to iOS and Android, that deliver the user-experience your visitors want, and that provide powerful end-to-end inventory and fulfillment options. But we’re not here today to tell you what we can do, we want to make sure you known the limitless possibilities that are available to your business through websites and applications.
Solution
Your website is a critical component to your marketing and advertising programs. It engages your visitors, reflects your brand image, and captures new leads. In order to successfully increase leads and create subsequent conversions, your website should be created with a specific purpose in mind. It is important to analyze your business before developing your site or application. Otherwise you could end up spending (or should we say wasting) a lot of time and money.
Let’ start with websites. Visitors to your site expect a user-optimized experience with elements such as in-depth descriptions, reviews, specifications, and a simple ordering process so you should plan to deliver that. Make sure your website:
* Educates customers about the needs you will satisfy
* Emphasizes the difference between you and your competitors
* Expresses your personality
* Reflects your company values
Let’s move on to applications. Mobile applications are an incredible way to take advantage of the explosive growth in m-commerce, increase your brand exposure, and deliver the services your customers are looking for. Mobile apps provide a unique, ever-present connection to your customers through their mobile devices. Well-designed apps allow customers to browse and order your products in seconds, and provide you the portal to announce product updates, issue service reminders, and deliver the services that build customer loyalty.
Benefits
The bottom line is that your website and applications provide a very solid foundation for establishing a meaningful relationship with your customers and potential customers. Make sure that you put as much thought into them as you would into any other business strategy.
We hope you’ve found this information helpful. Please connect with us on Twitter @DirectiveGroup or on LinkedIn. Let us know what you think and what you’d like to hear about next. And if you like our podcasts please share with your networks using hashtag #actionablemarketing.
Join us for an upcoming episode where we talk about onsite SEO and explore what it is and how it can help you.
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