AI/MarTech Solutions
Get expert technology recommendations and implementation to create the right solution for your marketing success.
FIND THE RIGHT MARTECH STACK TO ACCELERATE MARKETING AND SALES
To compete effectively and achieve a competitive advantage, CMOs and marketing executives rely heavily on technology, talent and processes to collect, interpret and apply data.
In this mix of resources, marketing technology is an absolute essential. Gartner reports that marketing leaders are spending nearly 30% of their expense budget on marketing technology. Yet, many find themselves still struggling to fully utilize their current martech stack to its full capacity.
This means that the resources spent on unused solutions are being taken away from other programs.
At DirectiveGroup, we mitigate the risk of selecting and implementing marketing technology. Our expertise helps marketing and sales teams identify and integrate the right martech technology designed to simplify data sharing and make their marketing efforts more effective and efficient.
Our highly trained and MBA-educated analysts bring broader perspectives and non-replicable methods to deliver leads and marketing growth. As a result, each B2B company we serve experiences increased valuation and is put in a competitive leadership position within the specific sector they represent.
STRATEGIC DATA & ANALYTICS
KNOWLEDGE BASED MARKETING
CUSTOMER-FACING PERSONALIZATION
SALES PROCESS MANAGEMENT
HARNESS AND MASTER BIG DATA
Gone are the days of sifting through mind-numbing mountains of data in seach of valuable insights to drive business and marketing decisions. Too often a lot was invested and little was gained.
Today, we have machine learning that processes massive amounts of data to analyze patters, and predict and recommend digital marketing tactics that lead to happier customers, better products and higher sales for companies across all industries.
Our AI programs are designed to take the guesswork out of marketing decisions, so you can achieve greater results at a lower cost in less time.
Key Features of Our AI Programs
Agnostic SaaS marketing AI platform
Our SaaS product is agnostic, which means that you don’t get it bundled within an existing CRM (customer relationship management) platform, MAP (marketing automation platform), CMP (content marketing platform). Yet it can be integrated with all three, so its learnings become part of your workflow.
Masterful segmentation
Our AI platform offers you the ability to identify and segment your audience so that you can gain aggregate understanding, and the ability to identify specific paths that segments or individuals use to get to (or not get to) conversions.
Cookie-free
We are cookie free, and we have the ability to track an individual across devices and platforms. This automatically gives you more data (at least 40% on average), and less false information from users who are no longer tracked as separate people as they use multiple devices or platforms to interact with you.
Accelerated machine learning
The machine learning associated with our AI platform starts with descriptive data during the first phase, which is similar to what you’d get with any analytics software. Once the learning starts happening, there is a progression to a second predictive phase which is when the software starts guessing what will happen next and checking the accuracy of its guesses. As the learning approaches a high level of accuracy, there is movement to the third and final stage, which is prescriptive. At this point, recommendations are given to the marketer so changes to the marketing tactics and/or content can be made. All of this information is available to you via a dashboard that also shows what is happening in real time.
Digital tactics guidance
Specific capabilities of our platform include optimization of autonomous media buying platforms, automatic segmentation and segment messaging recommendations, and cross-channel recommendations across paid and non-paid platforms, as well as cross-channel and cross-device testing and optimization, plus in-depth analytics and insights.
Easy to Get Started
Implementation is through a simple code installed on your owned web properties and API access to other data sources that you wish to be integrated. Custom integrations are available to provide differing levels of autonomous actions as time progresses.
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.