Search engines are getting smarter and SEOs must do the same. Google started using machine-learning to help process search results and consequently, digital marketing has become a lot more complicated and has forced SEOs to also become marketers. How does Google use...
PPC is short for pay-per-click, wherein advertisers have to pay a publisher, like Google, a given fee each time someone clicks on their ad. These ‘Sponsored Ads’ are displayed on the search engine results pages whenever a user does a search for their relevant...
There are over one billion websites vying for user attention and the process of getting found online has become a much more complex process than just launching a website and hoping for people to find it. Even in this crowded space, your website can attract qualified...
Social media sites like LinkedIn, Facebook, Twitter and a few others have become huge players in creating a holistic recruitment process. Most people find it convenient to hang out on social media sites online to communicate and interact with each other and a vast...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Organic Marketing, Michelle Keyser, discusses an Inc article by Lunarpages. Security on the Internet is not a new thing. What is new is...
