From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Brand Strategy Insider article by Geoffrey Colon, “3 Reasons Why Your...
Let’s say for the sake of argument that you have amazing content on your website. You spent a lot of time writing the content and picking images and you feel that it represents your company well. Your design is fresh and fun. But you are still not quite sure that your...
“Why would anyone want to work at the Starbucks when they could work at home?” This question was posed the other day and I wanted to try to answer it. You see, I work from home almost every day, but there have been times when my office really was a table at the local...
More and more companies are appreciating the value that a content marketing strategy brings to their overall success. A study by the Content Marketing Institute (CMI) states that 75% of the most effective enterprise content marketers have a documented strategy. By...
Kickstarter reports 327,800+ projects have been posted on their platform, and about 117,000 of them have been funded. Yet, the difference between crowdfunding success and failure isn’t just about getting funded—it is in exploring and implementing the steps that...
