From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Digital Marketing & Web Development Strategist, Johanna Mateo, discusses an article by Social Media Examiner, “5 Ways to Improve Customer...
Because of today’s uncertain economic condition, most folks have learned to live their lives with a little more intent. That could come in the form of fixing broken items instead of throwing them out, keeping the same car just one more year, or – believe it or not –...
Email marketing is here stay. It has been around for a couple of decades and is not going anywhere. Email marketing has become so important that businesses rely on it as it play a stake is the success or failure of an online business. Most online marketers focus on...
Hint, hint: It’s about planning. In a previous blog, Marketing Definitions 101, one of DirectiveGroup’s team members wrote an article that discussed the differences between various marketing terms – as we use them – in an attempt to call out more...
As you may already know, an effective email campaign can create a deep relationship with your audience. This type of communication can penetrate your niche and build trust. But something you may not have known – according to a 2015 survey by Adobe, the average...
