From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent HubSpot article by Meghan Keaney Anderson. As a parent I was adamant that my 12 year old son was not going to be on...
A lot of content has been written about various skillsets good leaders possess. The Internet is chocked full of opinions from just about everyone. Millions of dollars have been made from the sales of hundreds of thousands of books on this topic. Briefly, a few online...
Do you experience a certain level of confusion when it comes to the myriad of marketing terms? How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’ You’re not alone. A good many use various related terms interchangeably....
Although dependent upon the industry, did you know that many businesses lose up to 40-percent of their customers each year? Though you’re certainly aware that you are experiencing a level of churn, I’ll bet you’re pretty shocked at how high those numbers can get. A...
What Is Intent Data and Should It Matter? When your prospects take a series of online actions, their digital footprints can be knitted together to tell us a story about their purpose – or intent. These footprints can come from many sources, such as search queries,...
