by Lisa Maier | Feb 24, 2016 | Digital Marketing
As a smart business executive, you have surely asked yourself whether social media posts really have enough impact to warrant an investment in that marketing channel. Should you stop spinning your wheels in trying to impress your prospective customers via social media... by Lisa Maier | Feb 9, 2016 | Digital Marketing
More and more people are using social media as a go-to source for purchase decisions. Whether it is referrals, recommendations and reviews, or product/service research, social media is having a direct affect on consumer behavior. A recent report from Deloitte shows... by Lisa Maier | Jan 25, 2016 | Digital Marketing
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent Ragan.com article by Mael Roth. The article published on Ragan.com on January 25, A Headline Tactic For Optimal Reach on... by Lisa Maier | Dec 3, 2015 | Business Strategy & Process
As we prepare for 2016, we are all busy evaluating this past year, critiquing our success, and making plans for how to make 2016 an even better year. However, it’s not the marketing plans that will make companies stand out in 2016, but rather it will be the marketing... by Lisa Maier | Nov 23, 2015 | Digital Marketing
What would you say if you knew that your potential customers were nearly 60% of the way through the purchase process before they ever engage with sales? A study from CEB Marketing Leadership Council indicates just that. Customers start their due diligence by looking...
