by Lisa Maier | Aug 30, 2015 | Analytics & Data Management, Conversion Rate Optimization
I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started... by Lisa Maier | Aug 24, 2015 | Business Strategy & Process, Digital Marketing
Obtaining, measuring and successfully using data gleaned from customer feedback is invaluable for any business. You need to know your customers are satisfied. A satisfied customer is a loyal customer. A loyal customer will not only continue to buy from you, but will... by Lisa Maier | Aug 19, 2015 | Leadership & Management
From time to time, DirectiveGroup team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Barbara Bartlein, in Entrepreneur, Negative Culture Saps Productivity. Throughout... by Lisa Maier | Jul 30, 2015 | Business Strategy & Process, Digital Marketing
As you have probably heard over the last several years, it is estimated that B2B purchasers are 60% through their decision making process, or more, before they ever reach out to a sales team. I have been reading recently different sales experts contesting this figure.... by Lisa Maier | Jul 17, 2015 | Leadership & Management
From time to time, DirectiveGroup team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Bobbi comments on an article posted on Entrepreneur, Are You a Leader or a Follower? As one who has had many managers...
