by Lisa Maier | May 16, 2015 | Brand Management, Digital Marketing
The team at DirectiveGroup regularly engages in learning together in the form of a ‘Book Club’ for which we all read and discuss a business book. We try to do this once a quarter, reading and discussing one chapter each week. Even though it is a sizable investment in... by Lisa Maier | May 15, 2015 | Content Marketing
If you are a brand, company or person seeking to attract and keep your target audience’s attention online, then chances are you are working diligently to create content. By now, you have heard the phrase ‘Content is King’ a million times and because of it, you are... by Lisa Maier | Apr 24, 2015 | Digital Marketing
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Kim comments on a LinkedIn article by Google, Keywords to the Wise. If you’ve ever caught yourself wondering why your AdWords campaigns are not... by Lisa Maier | Apr 21, 2015 | Conversion Rate Optimization, Website Management
One of my colleagues here at DirectiveGroup when asked to review a potential client’s website had this response, “At first glance I feel like the font is yelling at me. No bold. Bold makes me feel even more like I am being scolded.” I‘d venture to say, she did not... by Lisa Maier | Apr 13, 2015 | Business Strategy & Process
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, content writer, Bobbi Parke, discusses article, “8 Habits of Critical Thinkers” by Jen Lawrence, who holds an MBA in Finance, and who has widely written...
