by Lisa Maier | Mar 27, 2015 | Social Media Marketing
Social media seems to be the sparkling darling of SMB’s. Why is that? There is the promise of being able to connect with and sell to your audience without the annoying cost of paid advertising. At least, this is what has been said since marketing professionals... by Lisa Maier | Mar 24, 2015 | Digital Marketing
It is interesting that one of the most straightforward methods of problem solving and root cause analysis keeps resurfacing in my work. When I was first introduced to the ‘Five Whys’ almost two decades ago, its deceptive simplicity caused me to seek more esoteric... by Lisa Maier | Mar 17, 2015 | Business Strategy & Process, Digital Marketing, Social Media Marketing
The answer may surprise you, especially coming from a strategic full service digital marketing agency. How do companies bridge the gap between the real world and the virtual world? How do they capitalize on the best of both worlds? Today’s buyers, whether B2B or B2C... by Lisa Maier | Mar 14, 2015 | Brand Management, Business Strategy & Process, Social Media Marketing
So, you own a company and you are in search for more online customers and an increase in revenue. Who should you look to next? Your customers. With the continued rise in social media platforms and the many channels that are available to a brand or company to speak on,...
