by Lisa Maier | Feb 22, 2015 | Business Strategy & Process, Digital Marketing
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey Quarterly article, “Do you really understand how your business customers buy?” This article is about... by Lisa Maier | Feb 12, 2015 | Digital Marketing
How complete is your integrated marketing strategy? Does it stop once you get your consumers to the shopping cart or once your consumers submit a form? How important is it to include strategic tactics that follow the consumers through until the sale is made? As a... by Lisa Maier | Feb 7, 2015 | Social Media Marketing
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an article in the Marketing Daily, Beyond The Noise-Be Informed By Social Context To Build A Better Brand by Elaine Feeney I read... by Lisa Maier | Jan 25, 2015 | Social Media Marketing
Pinterest has proven itself to be an extremely valuable social network by becoming the third most popular sharing channel behind Facebook and Twitter. It emerged in 2009, and within this short span of time has caught the eyes of the blogosphere, receiving more than...
