by Lisa Maier | Aug 31, 2014 | Business Strategy & Process, Reputation & Customer Loyalty
Keeping your current customers happy is just as – if not more – important than acquiring new customers. Focusing on your current clients will definitely set your business apart in the long run. Building customer loyalty will keep your company thriving for... by Lisa Maier | Aug 23, 2014 | Digital Marketing, eCommerce
The demand for people to be able to shop online has increased exponentially over the last few years. The web has transformed how both consumers and business shoppers look, browse and buy products online. One thing that is important to remember is that you can increase... by Lisa Maier | Aug 23, 2014 | Conversion Rate Optimization
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses The Neuroscience of Conversion Optimization. This is a great article that describes three principles from neuroscience... by Lisa Maier | Aug 15, 2014 | Search Engine Optimization
There have been some changes in the Bing search environment this month, with the announcement about adding functionality that will allow Bing to continue the conversation after users find the answers they seek in their search results. Bing uses the example of the... by Lisa Maier | Aug 8, 2014 | Business Strategy & Process, Digital Marketing
One of the things that so many companies experience is losing their shirts in well-intentioned marketing programs. This leads to a feeling of hopelessness, at times, for particular types of marketing. In fact, there are ways to ensure you keep that shirt on, and in...
