From the vantage point of mid-year 2019, we look at the last few years and realize that long gone are the days where social media was a small contributor to marketing success, and boy has everything else digital changed as well. These days, an effectively executed...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey & Company article, “Tackling bias in artificial intelligence (and in humans)” by Jake Silberg and...
There’s something magical about good video content — especially if you can find that perfect balance between entertainment, education, and persuasion. Like that one time you were supposed to be working and you spent two hours watching cat videos, viral...
From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Meghan Wier, discusses the recent BBC article describing a life saving drone delivery of a kidney to a patient in...
B2B Content Marketing continues to change as business marketing gets more complex. Everyone has heard of the classic search engine optimization where businesses fight for ranking for a few specific key words. But, this system doesn’t work in all industries. In...
![[Blog Abstract] Technology: Saving Lives](https://www.directivegroup.com/wp-content/uploads/2019/05/drone.jpg)
