Google makes it easy to create new campaigns, with a wizard-like interface that takes your input and helpfully suggesting features depending on your campaign’s goals. If you’ve followed along with the first two blog posts in this series on Geotargetting and Targetting...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent CXL article, “The 2020 State of Conversion Optimization Report” by Bud Hennekes....
Marketing managers and executives faced with marketing decisions should pay more attention to voice search – a hot topic in today’s world of digital marketing. Reaching a wider audience has always been the top goal of any business, and the latest trends in...
For a growing company like yours, the list of business priorities, challenges and ideas never ends. As you prioritize business objectives driven by market demands, emerging technologies, stiff competition and evolving customer behaviors, your website must be solid and...
Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by...
