by Kim Figor | May 15, 2016 | Leadership & Management
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an Forbes article by contributors, David Sturt and Todd Nordstron, “Uncommon Sense: Stop Giving... by Kim Figor | Jan 29, 2016 | Digital Marketing
Each year, you hear marketers talk about how technology has changed the way companies reach and convert their target market. And, every year I agree. However, in my 25+ years of marketing, I’ve never seen so many changes in the marketing world as I have witnessed last... by Kim Figor | Oct 28, 2014 | Digital Marketing
Increasing in popularity, the 2015 online marketing buzzword is predicted to be Programmatic Advertising (AKA – Automated Buying, Programmatic Marketing, Machine-Based Buying and many more). As you may have noticed, the internet is plagued with even more... by Kim Figor | Aug 14, 2014 | Digital Marketing
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Kim discusses her experience relating to access for paid search data. Not many people would be surprised to hear that Google has been blocking... by Kim Figor | Jul 25, 2014 | Content Marketing, Digital Marketing, Social Media Marketing
By now, I think everyone is aware of how significantly the internet has altered the way consumers and companies share information. No one can deny that the internet has had a profound impact on marketing. While many outbound marketing tactics have become antiquated,...
