by Kim Figor | Jul 18, 2014 | Digital Marketing, Search Engine Optimization, Social Media Marketing
Now that the year is half over, this might be a good time to evaluate your revenue goals against the reality of actual revenue. Are you on track? If not, you are not alone. Every day I talk with executives who not only are not meeting their goals, but month over month... by Kim Figor | May 18, 2014 | Digital Marketing
I’m a marketer who works for an advertising agency. Imagine my dismay when I saw the following article in LinkedIn titled, “Why Companies Shouldn’t Hire Creative People”. My first thought was “You have got to be kidding!” Then, I read the... by Kim Figor | May 12, 2014 | Brand Management, Business Strategy & Process, Digital Marketing
Although some of our clients thrive during the summer, most dread the inevitable decrease in business during the summer season. Seasonality always plays an important role in how well any business thrives during any time period. Why? We all know that consumers’ needs... by Kim Figor | Jan 14, 2014 | Brand Management
One of the most important decisions a marketer has to make is where he or she will allocate a limited marketing budget. How much money should be spent on branding? How much money should be spent on which product or services? And, the question I will be talking about... by Kim Figor | Nov 18, 2013 | Digital Marketing
If you thought keeping up with the changes in Google’s SEO algorithms (aka: Penguin, Panda, Hummingbird), hold on to your seat. Google recently announced a new change to the Adwords Ranking algorithm. After years of using a complex ad rank algorithm that had been...
