by Kim Figor | Sep 20, 2013 | Digital Marketing, Search Engine Optimization, Social Media Marketing
A few weeks ago, my 6 year old daughter came home from school more excited than usual. With wide-eyes and a high pitch tone, she said to me, “Mommy, mommy, I have a great idea!” I stopped what I was doing and gave her my full attention. She then continued, “If we find... by Kim Figor | Aug 30, 2013 | Digital Marketing
Every marketer is tasked with identifying the marketing vehicle(s) that will result in the most revenue at the lowest cost. During discussions with my clients regarding this endeavor, I often hear pains of frustration. This frustration is primarily caused by the... by Kim Figor | Apr 18, 2013 | Search Engine Marketing
In my last article, I talked about the flawed logic regarding Google Adwords Quality Score (QS) that some writers were presenting in articles. To summarize, many writers were stating that the QS was not only unimportant and should be ignored, but that the QS didn’t... by Kim Figor | Jan 31, 2013 | Digital Marketing, Search Engine Marketing
Over the last couple months, I’ve seen several articles, from various sources, alluding to or even bluntly stating that the Google Adwords QS (Quality Score) should be completely ignored because it was meaningless. Since I strongly disagree with this sentiment and the... by Kim Figor | Nov 1, 2012 | Digital Marketing
This is the time of the year when I (probably like most people) reflect back on the past 11 months. I ponder my accomplishments, the goals that fell to the wayside and of course, those people (especially my clients) that have touched my life this year. I wonder if...
