Finding the right agency to manage account-based marketing (ABM) campaigns can be a daunting process. It is vital for B2B CMOs and executives to evaluate the capabilities of an agency, from experience in servicing clients with similar needs to their own, to possessing...
With the rise of programmatic advertising, healthcare manufacturing companies are taking advantage of an innovative way to buy and sell their ad space. This technology automates marketing processes with software instead of manual methods, making it a quicker and more...
In recent decades, the corporate world has witnessed a clear shift of power toward marketing. The evolution has made marketers assume many more responsibilities, such as CEO or co-founders in start-up companies. With the growth of digital marketing, the CMO has...
The vast number of social media platforms we have access to nowadays might make the words “Social Media Marketing” seem intimidating. Not to mention they are constantly changing and rolling out new features which could affect the algorithms you’ve already based your...
If you believe that social media is not essential when connecting one business to another, you are giving away customers. According to a survey conducted by the IDC, 84% of C-level and VP-level buyers look at various platforms before making a buying decision....
