by Larry Lembcke | Sep 15, 2015 | Search Engine Optimization, Social Media Marketing
Graphics and images are more important than ever, both for your website and social media platforms. Images generate more engagement regardless of the platform and you need to make sure that they are presented in a format that is easy for your users to digest. Here are... by Larry Lembcke | Sep 1, 2015 | Business Strategy & Process
Pinterest is all about smart social media marketing in a fun and creative way. Pinterest is changing to make the platform more appealing to both users and businesses. There were announcements made of e-commerce plans earlier this month and true to that, Pinterest just... by Larry Lembcke | Aug 6, 2015 | Search Engine Optimization
The search marketing industry has become highly competitive with businesses vying for top rankings in the search engine space. It has become imperative to optimize your site with targeted keywords, using the best image alt tags and implementing the correct h1-h2 for... by Larry Lembcke | Aug 4, 2015 | Email Marketing
Effective email marketing may seem antiquated but it is a relevant way for businesses to engage with consumers and open a direct channel of communication with them. An integrated marketing campaign can use email marketing to nurture and convert contacts into leads.... by Larry Lembcke | Jun 24, 2015 | Business Strategy & Process
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry comments on an article posted on Forbes by Nicole Leinbach-Reyhle. It seems like there is still the idea going around with small business owners...
