by Larry Lembcke | Jun 3, 2015 | Social Media Marketing
Business owners have known for a while now that social media platforms are pretty much necessary in this day and age for a successful marketing campaign. What they fail to acknowledge though is that social media is social, meaning that there is communication involved.... by Larry Lembcke | May 20, 2015 | Social Media Marketing
$638 million is the official Q1 2015 earnings reported by LinkedIn, which is a remarkable 35 percent year-over-year increase in overall revenue. CEO Jeff Weiner announced that total members in LinkedIn grew to 364 million, unique visiting numbers increased 18 percent... by Larry Lembcke | Apr 24, 2015 | Business Strategy & Process
Business owners understand that customers need to find them in order to use their services or purchase their goods, but oftentimes the scope of this is not well understood. You need a phone number so people can contact you – that makes sense. You need an email... by Larry Lembcke | Apr 2, 2015 | Business Strategy & Process
Most people would not make the connection that cooking and marketing have a lot in common; at first glance it does seem kind of crazy – what do marketing and cooking have to do with each other? As a person with a culinary arts background and extensive internet... by Larry Lembcke | Mar 26, 2015 | Brand Management, Business Strategy & Process
Business owners that manage an online storefront know that it can be difficult to make a noticeable impact on sales. This is especially true for business owners that have little traditional marketing experience, or their marketing experience is limited to print or...