Most small business owners have heard of Google Analytics: the free platform that anyone can implement on their own website to capture valuable data about how and when users view your site. Most people don’t know how to properly use this platform to metricize...
Most small business owners are in the same boat: They wear too many hats. It makes sense, especially when you are starting out. Everything is more expensive than you thought it would be, things take more time than you thought, and you can rarely afford to hire extra...
From time to time, DirectiveGroup team members will share their views on a piece by anindustry member. Here, Larry discusses content marketing ideas for February. As marketers we all know that February is a busy time of the year. Valentines day has been appropriated...
Many small business owners find it difficult enough to keep up with website updates and blog content. We all know that you need to keep your content current and your blog rolling, but a large majority go beyond that and integrate social media into their marketing...
Forbes recently posted an article about brand and marketing trends for 2015 and I wanted to share it with everyone. Although it is short, I think it provides a good snapshot of the things to come in 2015. You can read the original article here:...
