by Larry Lembcke | Nov 20, 2014 | Social Media Marketing
Everyone knows that Facebook is a huge boon for any small business. We all know that you have to have a presence on the popular social network in order to stay connected with your followers and clientele, but most business owners miss a valuable opportunity when it... by Larry Lembcke | Nov 7, 2014 | Conversion Rate Optimization, Email Marketing
The holiday season is right around the corner and now is the time when most small businesses start marketing their holiday promotions through newsletters and email marketing. Most businesses understand the need to market to their customers, especially during the... by Larry Lembcke | Sep 23, 2014 | Digital Marketing, Website Management
Do you own a small business? If so, you know that a web presence is mandatory in this day and age. Most small business owners understand that and do their best, but as emergent technologies pop up it gets harder and hard to keep up with the times. One huge area of... by Larry Lembcke | Aug 1, 2014 | Digital Marketing
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry discusses social media branding strategies. Most business owners realize that they need to have a presence online and in social media, but they... by Larry Lembcke | Jul 29, 2014 | Digital Marketing, Paid Digital Advertising
We have known for a long time that Google reads the text we have on our website (you would be surprised that this is not always common knowledge), but images have long been an area of pain for marketers. On the one hand, images convey valuable information to the user...
