by Mahesh Tadepalli | Aug 13, 2015 | Analytics & Data Management, Paid Digital Advertising, Website Management
A good URL structure can help your SEO a long way. We often overlook the impact of well-defined URL structure has on tracking your web analytics. A user friendly URL structure not only provides an excellent navigation experience for visitors, but also helps you in... by Mahesh Tadepalli | Aug 4, 2015 | Analytics & Data Management, Website Management
Getting the implementation of Google Analytics right is step one in determining the ROI of your marketing and PR efforts. Google Analytics is a significant tool for businesses to track their website data. It’s considerably easy to implement, simple to use and above... by Mahesh Tadepalli | Jun 3, 2015 | Digital Marketing
The ability to adapt to change determines your success. This is so often true with your marketing campaigns. Marketing strategies evolve over a period of time, with the aim of staying relevant to the customer base always being the goal. Companies should make... by Mahesh Tadepalli | Apr 29, 2015 | Digital Marketing
Google frequently updates its search algorithm to boost the user experience and help leading businesses make it to the top. On April 21st 2015, Google’s new search algorithm update scooped out in front of the entire world. There are two vital changes at play in... by Mahesh Tadepalli | Apr 22, 2015 | Digital Marketing
Profiling your customers and understanding their behavior is a critical part of your marketing success. It helps us in better understand whom we are talking to and how to structure our conversations to have their attention. One of the most successful ways of creating...
