by Mahesh Tadepalli | Apr 15, 2015 | Brand Management, Business Strategy & Process, Digital Marketing
Building trust is pivotal to the success of your eCommerce store or for building the brand for your online business. The best way to strengthen trust is through a strong reputation and meaningful relationships nurtured over time. Here’s a closer look at what you... by Mahesh Tadepalli | Apr 8, 2015 | Business Strategy & Process, Digital Marketing
The success of your business is reliant upon the interdependent roles of strategy, marketing and technology. However, a few common questions need to be answered prior to outlining the interrelation between these three parts: Should technology drive the strategy or... by Mahesh Tadepalli | Mar 21, 2015 | Analytics & Data Management
The raise of digital media not only provided new avenues of marketing but also provided the opportunity for businesses to understand the customer journey in totality. It also enabled businesses to develop better understanding of their business processes and the... by Mahesh Tadepalli | Mar 14, 2015 | Business Strategy & Process, Digital Marketing
Technology has played an important role in transforming the manufacturing industry. The most common question every business faces is when they should invest in technology and where they should invest. Investing too early or too late in technology can prove... by Mahesh Tadepalli | Mar 7, 2015 | Digital Marketing, eCommerce
We have addressed the necessary steps one should take to reduce cart abandonment and how they can attract the visitors to complete the transaction in the earlier blog post. In this blog we will discuss what you should not do in order to reduce the cart abandonments....