by Mahesh Tadepalli | Dec 10, 2014 | Analytics & Data Management
A common question organizations using various online marketing channels have is, “which one works best for my business?” “Most of my traffic comes from paid search, they convert less. Conversion from the traffic through SEO efforts is higher. So, Do I have to invest... by Mahesh Tadepalli | Nov 12, 2014 | Conversion Rate Optimization, Digital Marketing
It is every marketer’s dream to design a campaign or a website with massive appeal to the target audience and exceptional conversion rates. More often than not, there are some tweaks and iterations to get to a marketing piece that attains its highest performance.... by Mahesh Tadepalli | Nov 5, 2014 | Digital Marketing
The holiday season is often the most important time of the year for ecommerce businesses. Almost all the successful eStores experience higher volume of sales and even a major chunk of their yearly revenue during this season. The increased activity during this season... by Mahesh Tadepalli | Oct 29, 2014 | Analytics & Data Management
Technology has opened up a lot of new avenues for businesses to reach their target customers and market their products. Technology and data are the major driving factors of modern day marketing. However, honing the art of data driven marketing is not really a simple... by Mahesh Tadepalli | Oct 22, 2014 | Business Strategy & Process, Digital Marketing
The internet is playing an increasingly important role in influencing the purchasing decisions of your customers. For that reason, many businesses are looking for creative ways to influence the decision making process of prospective customers by establishing...
