by Mahesh Tadepalli | Oct 15, 2014 | Analytics & Data Management, Business Strategy & Process, Digital Marketing
CRM offers a wide array of features for its users. While some companies use it for tracking their leads, some might extend it to marketing automation and customer service. Whatever the mode of usage, CRM is one of the key drivers for the success of a company. While... by Mahesh Tadepalli | Oct 8, 2014 | Analytics & Data Management
Google Analytics is one of the most widely used and powerful tools for businesses to track and analyze the performance of their online marketing activities. Google analytics allows businesses to track: Traffic sources Keyword performance Bounce rates Time spent of... by Mahesh Tadepalli | Oct 1, 2014 | Digital Marketing
Measuring the effectiveness of marketing activities is a challenge every business faces. Especially if your business is investing in both offline and online marketing activities, keeping a track of performance of these activities becomes all more challenging.... by Mahesh Tadepalli | Sep 24, 2014 | Digital Marketing, eCommerce
The number of businesses adopting eCommerce is growing at an increasing pace. With a rising number of customers preferring to shop in the comfort of their homes and offices, eCommerce stores are poised to continue experiencing excellent growth rates in the near term.... by Mahesh Tadepalli | Sep 17, 2014 | Digital Marketing
An Application Programing Interface (API) acts an interface between two or more software programs. An API is a set of instructions programmed to provide or share information between applications or web services. For example, if you are purchasing a product on an...
