by Mark B | Jun 8, 2015 | Brand Management, Business Strategy & Process
As a small and or medium-sized business, you may look to companies like Apple Inc., or Microsoft Corporation for a good model to emulate when it comes to marketing and advertising. You see droves of people waiting for the release of the new MacBook Air and think, “If... by Mark B | Dec 4, 2014 | Brand Management
Is it me or did 2014 zip by like a NASCAR race car? I feel like I was just sitting down to plan my 2014 year and now 2015 is upon us. As a business owner, marketer or sales professional you likely had “big goals” for 2014, both professionally and personally. How did... by Mark B | Oct 30, 2014 | Content Marketing
Just about every business is familiar with SEO and Pay Per Click Marketing (I’m sure you’ve received many calls and emails to inform), but many business often ignore or dismiss simple, but effective content marketing strategies that can attract customers and... by Mark B | Aug 22, 2014 | Digital Marketing
An internet marketer’s job is simple It’s to help business attract new customers and increase profits. Yes, there are many things that need to align for this to happen. But at the end of the day, it’s about helping clients attract the right type of people to the... by Mark B | Jul 12, 2014 | Search Engine Marketing
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Mark discusses the recent change to Google’s search results. What happen to the little photos in the Google search results? Josh Mueller, a Google...
