by Mark B | Jun 18, 2014 | Brand Management, Conversion Rate Optimization, Search Engine Optimization
The phrase, “content is king,” isn’t hyperbole. A look at Alexa’s top sites, as of June 2014, reveals that nine of the top 10 websites are driven by content. There are five search engines, three social media sites, and Wikipedia. The lone... by Mark B | Apr 11, 2014 | Business Strategy & Process, Digital Marketing
Traditionally, productivity tips come in the form of creating a better to-do-list. We’re not going to do that today, I promise. List are important, but being a productive business person entails so much more. Things like managing your environment and energy reservoirs... by Mark B | Mar 17, 2014 | Brand Management
There is a very interesting article on Forbes by Greg Satell about the correct way to do content marketing. He made some arguments for moving from the general “content” concept to the mindset of “becoming a publisher.” He also talks about defining your mission and... by Mark B | Oct 24, 2013 | Business Strategy & Process, Digital Marketing, Search Engine Marketing, Search Engine Optimization
Before I ever watched a single TED video (or even knew what it was), I saw huge red and black TED banners, draped on the street lights in Downtown Long Beach. I was on my way to the gym, and told myself, I’d Google it when I returned home. Well I forgot about TED and... by Mark B | Aug 30, 2013 | Conversion Rate Optimization
There are many reasons why prospects don’t take action when they land on a website, but we choose five (non-technical) things you can improve to increase website conversion almost immediately. Read through the five and then take a look at your website. Where can you...
