B2B selling has become more challenging. Some of the challenges include new purchasing habits, changing markets, and aggressive growth goals. Currently, salespeople are finding it had to keep up with the pace. Sales organizations are trying to make sure the reps are...
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CRO Recap 2020: Challenges, Triumphs, and Expectations
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent CXL article, "The 2020 State of Conversion Optimization Report" by Bud Hennekes. Despite its...
7 Reasons Why Twitter Deserves A Marketer’s Attention
Social media has become an essential part of digital marketing. When marketing your brand using Twitter, you will witness numerous benefits since you can easily reach out to millions of prospective clients globally. If you are not utilizing social media marketing, you...
Let’s Talk About Voice Search and Your Website
Marketing managers and executives faced with marketing decisions should pay more attention to voice search - a hot topic in today's world of digital marketing. Reaching a wider audience has always been the top goal of any business, and the latest trends in search...
10 Signs You Might Need a Technical SEO Audit
The term technical SEO audit alone might be enough to make the average business owner or marketer pause. If you run across the term while looking for ways to improve the performance of your business website, the good news is that it might be exactly what you need. ...