Featuring Google's recent announcement to block all the cookies for ad Targeting from its chrome browser in 2022, Apple has also given directives to its Safari browser to do the same. This seems a bigger change as it becomes the first mainstream browser to obstruct...
Google makes it easy to create new campaigns, with a wizard-like interface that takes your input and helpfully suggesting features depending on your campaign’s goals. If you’ve followed along with the first two blog posts in this series on Geotargetting and Targetting...
B2B selling has become more challenging. Some of the challenges include new purchasing habits, changing markets, and aggressive growth goals. Currently, salespeople are finding it had to keep up with the pace. Sales organizations are trying to make sure the reps are...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent CXL article, "The 2020 State of Conversion Optimization Report" by Bud Hennekes. Despite its...
Social media has become an essential part of digital marketing. When marketing your brand using Twitter, you will witness numerous benefits since you can easily reach out to millions of prospective clients globally. If you are not utilizing social media marketing, you...
