As we spend more time at home, viewer attention is shifting even more to online entertainment options. People are streaming on TV screens and using their mobile devices to watch their favorite shows more than ever, and that is opening additional opportunities for...
A Redesign Checklist for You Remember when you had your first website designed? You were excited, happy, and proud to have a digital representation of your brand. Now some time has passed and you are rebranding your company. That means you need to have a website...
In addition to well researched and optimized keywords, choosing—and continuously adding negative keywords ensures that you get the most qualified traffic based on your campaign goals. Negative keywords are one of the most powerful, and under-used, tools you have in...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Help Guide. article by Melinda Smith, M.A., and Lawrence Robinson “Coronavirus Anxiety: Coping...
The purpose of branding is to build connections with prospective and current customers. They want to understand the who and the what behind the company they do business with. Although they're making a financial investment into a company, the brand allows them to make...
