What exactly is a conversion rate and what does it mean for your business? A conversion is simply an action taken by a visitor on your website or a landing page. It can be a purchase, a sign-up, a download or anything else that you consider a measure of success for a...
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6 Ways Leaders Stay Focused At Work
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article by Senior Contributor Forbes Women, Avery Blank “6 Ways Leaders Stay Focused At...
Best Practices: How to Get Answers from Google Analytics Intelligence
GA intelligence is just one big algorithm, otherwise known as a set of problem solutions, that makes it easier for companies to gather meaningful insight from Google Analytics software.
[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an article by Rimma Sytnik at ConversionXL, “Cold Emails: Can They Work, Or Are They...
Online Reputation Management: Not Just For Showoffs!
Every business, regardless of its size, needs to worry about its online reputation. In many ways, your internet presence is the new first introduction for your company, and you do not want it to be a negative one. More consumers than ever before are searching to see...