As most, if not all, marketers know, successful paid search campaigns, are only possible by getting the right message to the right audience at the right time. So, where do you start when your campaigns are not successful? That depends… but for this article, we will...
Anyone can create a website to promote their products or services. But creating an effective, successful site takes planning and know-how. The payoff is that the best websites earn top real estate spaces on Google and turn random visitors into loyal customers. How do...
Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey Quarterly article, “The most fundamental skill: Intentional learning and the career advantage,” by...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, social media expert Alexandra Sciocchetti discusses the recent McKinsey article, "The Great Consumer Shift: 10 charts that show how US shopping behavior...
