With the influx of AI and big data, marketers now have powerful analytics tools at their disposal. Data-driven insights are used to enhance marketing efforts at every stage of the marketing funnel, with one of the most effective ones being predictive analytics. Let's...
We’re used to using the Facebook pixel to collect data on user’s browsing histories and should users elect to “clear” history, that is about to change. The only question is by how much.
Marketers are opportunists, and the best way to confront this situation is to adapt and find a way to use it to our advantage. Digital marketing is a constantly evolving industry, so here’s what we can do:
In a world where brands have mere seconds to capture consumers’ attention, marketers need to find innovative ways to arrest and retain their target audience’s attention. Prior to the explosion of digital media, marketers only needed to create direct mailings, magazine...
From time to time, team members will share their views stimulated by a piece from an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by contributor, Daniel Newman “Top 3 Digital Transformation Trends In...
When it comes to Facebook marketing, big changes are in the air. Facebook's Clear History will have a direct impact on marketers; this future addition to the platform will have an effect that will be felt by advertisers. We want to help our digital marketing friends...
