How to make email work in a 2019 world where people are at war with their inbox? As a marketer, you can make use of effective ways of engaging the subscriber as well as using the data and technology that is available today. The goal of any email campaign should...
The CONNECT CMO Leadership Summit brings a fresh new perspective on how to optimize your company’s marketing operations. Its where industry leaders come together to build new business relationships and share best practices with other attendees working on the same...
Every day, prospects and customers pass judgement about your products or services based on presentation. To develop new leads or build customer loyalty, getting your brand’s message right is crucial, especially for new businesses. But to persuade a customer to do...
Search engine optimization (SEO) has changed a lot since its humble beginnings. It's a method of gaining free organic traffic from natural search results on prominent search engines like Google, who dominates the search market, Bing, and Yahoo. The primary search...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses an article by Shanelle Mullin at ConversionXL, “Email Testing: Going Beyond Open Rate and Click Rate″. If...
