From the vantage point of mid-year 2019, we look at the last few years and realize that long gone are the days where social media was a small contributor to marketing success, and boy has everything else digital changed as well. These days, an effectively executed...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey & Company article, “Tackling bias in artificial intelligence (and in humans)” by Jake Silberg and...
B2B Content Marketing continues to change as business marketing gets more complex. Everyone has heard of the classic search engine optimization where businesses fight for rankings for a few specific keywords. But this system doesn't work in all industries. In some...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a LinkedIn. article by contributor, Jason Miller “Music at Work – Good or Bad?” To listen or not...
If you are thinking about joining the approximately 2 million sellers offering over 200 million products to shoppers in the United States on Amazon, then there are several things that you need to keep in mind. Own the Buy Box The Buy Box is the main buy display on...
