There's something magical about good video content -- especially if you can find that perfect balance between entertainment, education, and persuasion. Like that one time you were supposed to be working and you spent two hours watching cat videos, viral challenges,...
![[Blog Abstract] Technology: Saving Lives](https://www.directivegroup.com/wp-content/uploads/2019/05/drone.jpg)
From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Meghan Wier, discusses the recent BBC article describing a life saving drone delivery of a kidney to a patient in...
B2B Content Marketing continues to change as business marketing gets more complex. Everyone has heard of the classic search engine optimization where businesses fight for ranking for a few specific key words. But, this system doesn't work in all industries. In some...
![[Blog Abstract] Instagram Keeps Making Strides Toward Becoming a Prominent E-Comm Platform](https://www.directivegroup.com/wp-content/uploads/2019/05/instagram-ecomm.jpg)
From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Irina Boudreau, discusses the recent e-commerce developments on the ever-popular Instagram social platform. The...
When you think of your website, what comes to mind? Easy navigation, eye-catching graphics, powerful images and solid content, right? The thank-you page never even comes to your mind. In fact, many times it’s overlooked completely. Since not every lead is ready to...
