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How Hospitality Marketers Can Increase Customer Loyalty
Loyalty occurs when a customer feels so h4ly about your hospitality company that other choices are almost never considered. These customers often start referring to your organization as their restaurant, hotel or entertainment venue. Loyal customers tell managers when...
[Blog Abstract] Digital strategy: The four fights you have to win
Commentary on McKinsey article about how to implement an effective digital strategy, and specifically how to fight the barriers to success: ignorance, fear, guesswork and diffusion.
Conversion Optimization Hacks for 2019
A good digital strategy can't succeed if it doesn't convert. We've all heard about SEO, PPC, Social Media Marketing … but are you paying attention to your company's CRO - conversion rate optimization? CRO is all about how many people become customers after engaging...
So Now You Want To Deliver Great Customer Experiences?
If you are a marketer, manager, or marketing executive, you are probably always looking for innovative methods to improve your customer experience marketing as the result of extremely satisfied consumers is usually a more profitable business. In order to make the...