When you think of your website, what comes to mind? Easy navigation, eye-catching graphics, powerful images and solid content, right? The thank-you page never even comes to your mind. In fact, many times it’s overlooked completely. Since not every lead is ready to...
Make your business blog posts work for you by doing this five things immediately after you publish a blog post.
Loyalty occurs when a customer feels so h4ly about your hospitality company that other choices are almost never considered. These customers often start referring to your organization as their restaurant, hotel or entertainment venue. Loyal customers tell managers when...
![[Blog Abstract] Digital strategy: The four fights you have to win](https://www.directivegroup.com/wp-content/uploads/2019/03/Seeking-Depositphotos_108178986_l-2015-1080x675.jpg)
Commentary on McKinsey article about how to implement an effective digital strategy, and specifically how to fight the barriers to success: ignorance, fear, guesswork and diffusion.
A good digital strategy can't succeed if it doesn't convert. We've all heard about SEO, PPC, Social Media Marketing … but are you paying attention to your company's CRO - conversion rate optimization? CRO is all about how many people become customers after engaging...
