From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses an article by Shanelle Mullin at ConversionXL, “Email Testing: Going Beyond Open Rate and Click Rate″. If...
Many marketers who consider Google Analytics 360 (GA360), no matter how briefly, rule it out as an option when they see the price tag. From a brief overview of the features, GA360 offers, most can't muscle their way past the six-figure cost. Marketers are used to...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by contributor, William Arruda “How to Build Relationships in the Workplace”...
Listen before you speak. This phrase is something you heard when you were younger. Back then, it may not have made much sense but as you got older, this phrase has probably come to mind more than once, particularly after you’ve said something that came out the wrong...
Do you think maintaining a presence on social media is completely a waste of time because you are running a non-profitable business? If yes, then you need to give it a second thought. Whether you’re into a profitable or non-profitable business, social media has...
