If you are thinking about joining the approximately 2 million sellers offering over 200 million products to shoppers in the United States on Amazon, then there are several things that you need to keep in mind. Own the Buy Box The Buy Box is the main buy display on...
There's something magical about good video content -- especially if you can find that perfect balance between entertainment, education, and persuasion. Like that one time you were supposed to be working and you spent two hours watching cat videos, viral challenges,...
![[Blog Abstract] Technology: Saving Lives](https://www.directivegroup.com/wp-content/uploads/2019/05/drone.jpg)
From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Meghan Wier, discusses the recent BBC article describing a life saving drone delivery of a kidney to a patient in...
B2B Content Marketing continues to change as business marketing gets more complex. Everyone has heard of the classic search engine optimization where businesses fight for ranking for a few specific key words. But, this system doesn't work in all industries. In some...
![[Blog Abstract] Instagram Keeps Making Strides Toward Becoming a Prominent E-Comm Platform](https://www.directivegroup.com/wp-content/uploads/2019/05/instagram-ecomm.jpg)
From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Irina Boudreau, discusses the recent e-commerce developments on the ever-popular Instagram social platform. The...
