Why are some ecommerce businesses so incredibly successful and others aren't? What's the secret that the successful businesses know? Metrics. Information? Yes, that's correct. Knowing what's working and what isn't when it comes to the marketing and promotional...
“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees." Tony Hseih 10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age...
The next technology revolution has already arrived in the form of Artificial Intelligence. For marketers and businesses, it offers more flexibility, deeper insights on consumers based on faster data retrieval, the ability to automate tasks and also vast improvement in...
The digital footprints left by users sharing personal data online with web cookies tracking every click has given modern marketer’s an unprecedented insight into consumers. Digital data informs the way businesses serve up solutions tailored to users’ individual needs....
Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the...
