If Facebook isn't currently a traffic source for your website, perhaps it should be. Considered one of the most successful social media advertising platforms, studies show that nearly 96% social media marketers worldwide believe Facebook advertising produces the best...
Why are some ecommerce businesses so incredibly successful and others aren't? What's the secret that the successful businesses know? Metrics. Information? Yes, that's correct. Knowing what's working and what isn't when it comes to the marketing and promotional...
“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees." Tony Hseih 10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age...
The next technology revolution has already arrived in the form of Artificial Intelligence. For marketers and businesses, it offers more flexibility, deeper insights on consumers based on faster data retrieval, the ability to automate tasks and also vast improvement in...
The digital footprints left by users sharing personal data online with web cookies tracking every click has given modern marketer’s an unprecedented insight into consumers. Digital data informs the way businesses serve up solutions tailored to users’ individual needs....
