Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the...
If you are an owner or manager for an Ecommerce website, then planning for the holiday season 2018 needs to become one of your top concerns. In 2017, shoppers spent over $108.2 billion representing a 14.7 percent increase over the year earlier. With less than a 4.0...
““The only strategy that is guaranteed to fail is not taking risks.” — Mark Zuckerberg, founder, Facebook While it has been a joy and a pleasure to participate in the growth and development of DirectiveGroup over the last ten years, I have experienced it as one of...
DirectiveGroup marries the power of AI to the tactics of digital marketing. As an AI MarTech Integrator, we help B2B and B2C clients leverage the latest capabilities in AI to drive more targeted campaigns, create more personalized content and achieve unprecedented...
Ad fraud on apps and the web is an endemic problem. Advertisers, publishers and agencies are engaged in a war against digital ad fraud bots. In a reaction to ad frauds, recently P&G cut $140 million and Chase slashed the number of websites carrying their...
