Search Engine Optimization (SEO) strategies change regularly as search engines like Google continue to modify their algorithms to improve results. And businesses care about quality website traffic, with improved click-through rates for search results that impact the...
Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more). While many of us are avid recreational Facebook users, not many people know how...
Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website. BUT… simply using this tool blindly will not help you receive any insights into your audience. You...
From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 3 Ways to Be Happily Engaged at Work an article from Entrepreneur.com, written by Alexander Maasik. Recently, I’ve spent a...
As the web continues to grow, an increasing number of websites compete for the same digital real estate on search engines and they compete using search engine marketing tactics (SEM) that can be either paid or organic. A well optimized website can help your business...
