Email marketing can help businesses effectively connect, nurture and engage with their community base. Real email marketing success depends on open rates. The one big step that email marketers can take to get the end user to actually open the email is to personalize...
From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 11 Surprising Reasons You Should Smile Every Day an article from Huffington Post, written by Alena Hall If you are like the...
It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Brand Strategy Insider article by Geoffrey Colon, “3 Reasons Why Your...
10 years ago it seemed as if Google Trends was the answer to every marketing question. However, recently Google Trends seems to be a last thought. Why? I’m not sure, but I would guess that it has to do something with the shiny new technology tools that are pouring out...
