Organizations are increasingly dependent on diverse teams for developing innovative products, making important decisions, and improving efficiency. As companies enjoy a more equitable, global and virtual footprint, diversity factors are playing a larger part in almost...
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Why Is It Important To Have A LinkedIn and Facebook Business Profile?
Social media is the new word of mouth. Surely you have heard that before. But what if your target audience isn’t on social media? It’s possible. But if social media is truly the new word of mouth then you would have to agree that someone who influences your target...
Using Google Analytics to Find Topics For Your Next Blog Post
The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in...
Surviving the Elections with the Right Media Mix
A couple weeks ago I commented on an article, Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, regarding the presidential election and social media. As promised, here is the follow-up to my article that contains social media...
Marketing Automation Software Comparison – Infusionsoft vs Hubspot
Marketing Automation software is essential for companies looking to streamline, automate, and measure their marketing task. Marketing Automation Software can help companies with: Email marketing Campaign Design Landing Pages Prediction/Scoring Lead Management CRM...