From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Kevin Randall,“ Why Strong Brands Drive B2B Markets.” I agree with the author’s...
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Front and Center with Instagram Stories
Whether you have a marketing team or you're a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are...
Connecting With Your Customers: Building A Strong Brand Backstory
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Mark Di Somma,“ How To Build A Strong Brand Backstory.” In this age of social media...
5 Habits Of Truly Disruptive Leaders – Commentary
From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 5 Habits Of Truly Disruptive Leaders an article from Fast Company, written by Faisal Hoque . Wow! When considering the...
Impact of Ad Blockers on Marketing Campaigns
Ad Blockers are simple software programs that prevent ads from being visible on websites. Ad blockers are basically browser add-ons, and are available for the all the web browsers including Firefox and Chrome. A major chunk of websites on the internet exists mainly...